In 1975, William Jenkins curated a photographic exhibition which he called New Topographics: Photographs of a Man-altered Landscape. The exhibition featured works by Stephen Shore, Nicholas Nixon, Lewis Baltz and others that rejected the canon of the idealised landscape photograph depicting beautiful natural vistas and concentrated instead on showing the everyday impact of mankind’s urbanisation of the land.
The exhibition was universally derided, the images deemed banal and dull. Shore’s works in colour were considered career suicide, and indeed it has taken many years for the true influence of his work to be recognised. Today, Shore’s influence is seen on every social media site in millions of images uploaded daily, from ordinary street scenes to people’s dinners. Shore’s work is more than merely vernacular, though. Despite having been called ‘snapshots’ his images display evidence of careful composition and mastery of colour.
Similarly, the use of typologies in photography was deemed a novel method of recording which shows its influence in social media today. Nowadays there are flickr groups dedicated solely to photographs of telephone boxes, doors and water towers, but the 1980 series Water Towers by Bernd and Hilla Becher were part of the derided Topographics exhibition. In displaying a series of objects of the same type together, the objects take on a new significance. The viewer starts to notice subtle differences between the individual water towers and the group becomes an object in itself, a collection of pieces which is in itself more significant than the sum of its parts.
References:
www.theguardian.com/artanddesign/2010/feb/08/new-topographics-photographs-american-landscapes [accessed 2 February 2020]
www.theguardian.com/artanddesign/2015/jul/09/stephen-shore-america-colour-photography-1970s [accessed 2 February 2020]
https://www.tate.org.uk/art/artworks/bernd-becher-and-hilla-becher-water-towers-p81238 [accessed 2 February 2020]


































